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Weichert New Homes, in partnership with local Weichert offices, combines the strengths of a superior team of new homes professionals and the resources of the nation's largest privately-owned residential real estate company.

Weichert New Homes provides services in the key areas of market research, marketing, advertising, and sales management, utilizing a sales force established over 37 years.

Market Research

Weichert New Homes provides premium market research to minimize risks and increase sales through strategic market positioning. The research department offers the following services:

  • Market analysis to assess competition, absorption, pricing, and trends
  • Pre-development studies to assess the most effective development strategy
  • Input and recommendations regarding layout, design, features, amenities, finishes, and options
  • Review of architectural plans and specifications
  • Recommendation of optimal unit mix, product positioning, pricing schedule, and inventory control
  • Identification of target markets
  • Periodic updating of research data as required

Marketing & Advertising

Weichert New Homes offers strategic planning and marketing programs designed to distinguish your community, create value, and maximize profitability. The marketing department provides the following services:

  • A proven record of success in generating high levels of quality on-site traffic
  • Production and coordination of advertising and public relations through the sellout of the community
  • Development of distinctive concept and identity to connect the community to its target market
  • Creative design and production of community logo, signage, brochures, and all collateral material required to effectively market the community
  • Press releases to local and regional publications

Sales Management

Weichert New Homes, working in partnership with local Weichert offices, places its experienced sales team at the forefront of sales techniques through a strategic sales management system:

  • Staffing with trained new homes sales agents
  • Management of entire sales process, including contract processing, selection of options, etc.
  • Weekly and monthly traffic and sales reports
  • Aggressive prospect follow-up system
  • On-site Weichert Financial Services representative to qualify prospects and provide mortgage commitments
  • Monitoring of inventory release and price increases with regard to developer's business plan
  • Regular meetings with the developer's representatives to discuss marketing and promotional efforts, buyer feedback, competition, market conditions, and pending transactions

Weichert Resources

Weichert New Homes leverages the national resources, regional dominance, and local expertise of the nation's largest privately-owned provider of home ownership services:

  • Distribution of new home communities ready inventory list to an organization of over 400 sales offices and 17,000 sales associates
  • Coordinated marketing and expedited selling plan for a sale-contingent buyer's current home
  • Access to the premier referral network, as the largest member of RELO: Leading Real Estate Companies of the World
  • Weichert Relocation assists more than 25,000 relocating employees each year across the world
  • Multiple internal sources of buyers, including the Weichert Referral Co., Weichert Corporate Housing, and Weichert Financial Services

Online Capabilities

Weichert New Homes utilizes the capabilities of the dynamic internet marketing engine of and

  • Creation of customized web page on with a link to developer's website
  • Daily exposure of community on and
  • Multiple points of contact through advertising on popular media websites and search engines
  • Weichert internet marketing yields 100,000 visitors each day to
  • Unique contact center captures online customers 7 days a week
  • Proprietary lead network technology immediately connects internet browser to a live sales agent
  • No other full-service real estate company so quickly converts browsers into buyers

Broker Outreach

Weichert New Homes actively rallies the local brokerage community—both regional Weichert offices and offices of other area brokers— through the following methods:

  • Coordination of broker open houses, previews, and other promotional events
  • Hosting the traditionally most well-attended broker open houses in the industry
  • Placement and management of community inventory on Multiple Listing Service
  • Placement of sales materials in Weichert offices through the market area
  • Distribution of custom brochures and flyers announcing events, special promotions, new phases, price increases, and other incentives
  • Broadcast email campaign highlighting major events

Gold Services

Weichert Gold Services is the premier one-stop, full-service program of homeownership solutions designed to make the home-buying process effortless in a hectic world :

  • Streamlined coordination of homeownership services, including mortgage, title insurance, homeowners insurance, home protection plan, Weichert UtilitiesPlus, and countless other home ownership services
  • Nearly 400 mortgage products offered through Weichert Financial Services
  • All buyers shop with pre-approval
  • Closing date with performance guarantee
  • Combination of exceptional service and value creates satisfied customers

Weichert New Homes
225 Littleton Road
Morris Plains, NJ 07950
Phone: 973-267-2200
Fax: 973-267-4086